Transforming brands

Insights | strategy | advisory Leadership

Testimonials

Mandy is the ultimate strategic thinker that works to get beyond the obvious and find the real story of a brand. As we reimagined the Roland brand, Mandy acted as our brand therapist pulling a tired 85-year old brand into the future. Her ability to develop the core brand and then utilize all of the tools available to a modern marketer to make it come alive was a joy to witness. I highly recommend engaging her as a C-suite strategic advisor.

Jim Wagner

CEO, Roland Foods

Mandy is a beast! She is not afraid to challenge assumptions and always has a fresh and relevant perspective on all things consumer. Mandy really helped Roadie as we were getting our legs under us with regards to who our target consumer was, what kind of voice to speak to them with and what components of a marketing plan are worth spending time and money on. Mandy also pushed us to think about a cause angle and strategic partnership was highly aligned with the interests of our users—great stuff.

Marc Gorlin

Founder & CEO, Roadie Inc

We needed a brand reboot and Mandy was just the right person for the job. She audited our existing assets, interviewed our senior team and got right to work. While she had a clear vision for how to pivot our brand, she carefully balanced gathering our input along the way and leveraging her prior experience to get the work done efficiently. Mandy managed outside vendors and internal expectations with grace. We now have a new name, logo, website, pitch deck and are excited for our future.

Jennie Ellis

President and CEO, Bandwidth

Mandy is both a brilliant strategist and methodical research analyst. She deeply understands consumer behaviors and converts that understanding into real, tactical insights that brand can use to drive product innovation, communications planning and ultimately sales and ROI.

Jessica Michaels

CEO & Founder, Bread n Butter

All Services

BRAND ACCELERATOR

Companies that are transitioning into their ‘growth phase’ often require an upgrade to their brand identity: messaging, logo, graphics, content, and website. Stepping up to a market opportunity on a larger stage requires ambitious companies to look the part. I work with private equity firms, founders, and CMOs to perform objective, comprehensive brand assessments to rapidly evaluate and optimize a company’s brand identity. LEV Strategies then provides recommendations and strategic plans in six specific, actionable areas—so that investors can round out their due diligence, and companies can have a game plan for improvement on their path to profitability.

BRAND THERAPIST

Let’s talk. I’m a compassionate, focused partner to busy CEOs, CMOs, and senior business leaders. I ask the right questions to understand the strategic constraints, quickly identify new opportunities, and help pivot the broader company strategy toward the consumer. Often by conducting a quick pulse set of stakeholder interviews, I efficiently uncover new thinking that unsticks my clients. When I complete a brief brand audit, I layer a simple consumer values map on top and share my actionable insights and we get moving. Through all of these conversations and exchanges, I enable company leaders to envision a clear roadmap for their individual, brand, and overall company success.

TREND TRANSLATOR

More than just knowing about changing consumer attitudes and behaviors, business leaders need to know which trends are worth action. Using your data and secondary research analysis, I identify, interpret, and contextualize consumer trends, and help predict future behaviors. You get a fresh perspective, actionable insights, and clear priorities for further investment.

STORYTELLER

What is your brand story? Does it resonate with employees, customers, and investors? I help surface the most compelling narrative, show you how to evolve it, and identify authentic ways to engage people through your brand story and amplify it across your marketing channels.

COMPANY LINGUIST

Today, employees and consumers demand transparency from brands that stand for something meaningful and motivating. This starts with your company’s values and mission. I bring key stakeholders together during inspiring workshops that ensure everyone contributes and feels heard. From there, I help foster alignment around a new or refreshed articulation of your brand’s core values, mission statement, and manifesto.

CONSUMER AMBASSADOR

Having a fierce consumer representative at the table who also understands your business can help ensure an authentic consumer connection from the start and avoid costly missteps. With my deep understanding of personas and behaviors, I’m often the ‘voice of the consumer’ during strategy and messaging sessions, new product ideations, marketing campaign development, and creative reviews. For clients who want to hear from customers directly, I bring a range of qualitative and quantitative research experience and tools. I can conduct (or interpret) the research and translate feedback into meaningful insights and prioritized, actionable counsel.

SOCIAL DO-GOODER

Cause marketing isn’t a trend. Sustainability isn’t a fad. They’re imperatives for doing business: employees and customers expect companies to show how they’re generating good in the world. I take a strategic approach to assess current programs, identify partnership opportunities, and create or refresh authentic cause-related campaigns that align with your brand, employee, and customer values.

BRAND REJUVENATOR

When your brand equity is deeply rooted in the company history or founder, it can feel impossible to evolve, even as your market and consumers change. How do you find new relevance, without alienating loyal customers and employees who hold a strong emotional attachment? I bring a fresh approach to modernizing legacy brands while staying true to its extraordinary heritage.

BRANDS

The fabulous brands below are either past or current clients of mine.

HOW CAN I HELP?
SEND A MESSAGE OR CALL ME
+34 674225100

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